By Sreekanth Daruvuri (SP Jain Institute of Management & Research, Mumbai, India)

Dressing for success IS networking. Networking is finding the right people with the right resources and having them help you to get the word out. By yourself, you are nowhere near as effective as when you have a network of contacts and friends working together to help you promote your new venture or when you are looking for Jobs.

How do we do this? There are three key steps:

  1. Building the network
  2. Making the right contacts
  3. Leveraging the network

Step 1: Building the Network

You cannot expect to build A-list contacts overnight. Building a network of useful contacts takes time, relationships are cultivated and trust is built through reciprocal actions over time.

If you remove the unrealistic expectations and instead focus on the basic principles that can help you build large, influential networks over time, you will find that it’s a relatively simple and straightforward process.

Networking is as easy as making new friends.

If you can make new friends, then you can network. But making new friends does take work. So it’s not magic.

Stay tuned for Step 2 & 3 coming soon!